In this edition ...
We’re highlighting a recent conversation between Commonwealth Partner, Henri Cattier, and Ken Wolfe, CEO and Founder of Boston-based Edaris Health. Edaris has developed an interoperable clinical informatic solution for one of the hottest specialty segments in the healthcare provider landscape: Urgent Care.
Henri ran two engagements for Edaris that included defining key messages, launching a Hubspot-enabled website, managing business development, creating collateral and content assets and setting up content marketing
HENRI: What opportunity did you see for Edaris Health to deliver a compelling value proposition to Urgent Care providers?
KEN: Urgent Care was a natural extension from Emergency Medicine for Edaris Health. Many of the health enterprise customers of our clinical informatics solutions in the Emergency Department were beginning to move into Urgent Care practices as entrepreneurs, owners or as employed physicians in hospital-owned Urgent Care clinics. What we heard from them repeatedly was that the existing electronic health record solutions lacked the capabilities needed for both speed and quality in caring effectively and efficiently for unscheduled patients. Our heritage as a clinical informatics solution for Emergency Departments is a major differentiator in meeting their needs.
UrgiChart is a cloud-based electronic health record that meets the unique workflow and specific documentation needs of Urgent Care environments and helps practices thrive clinically and financially. With UrgiChart, physicians are on-boarded quickly, with minimal training, making it ideal for part-time staff or moonlighters. Every feature of UrgiChart gives time back to the physicians and makes their lives easier
The other differentiator for Edaris is our strong orientation around the business side of Urgent Care—management information and business intelligence. Feedback from customers has been positive and reinforces our positioning as a better system for clinical directors and business leaders who need operating metrics and insights into the business, including metrics like patient flow and capacity planning.
HENRI: Are you seeing more practices choose specialty-centric software and services, especially with EMRs? Such a trend would appear favorable for Edaris Health and your partners.
KEN: That is our sense as well—with the caveat that a single vendor is needed by specialty, not across practices. For this reason, we have selectively partnered with LogixHealth, Inc. and Henry Schein Medical Systems Inc., to offer a comprehensive solution to the market. Urgent Care clinics can now access our innovative and specialized electronic health record within a fully-integrated, expert solution that seamlessly combines a practice management system with the optionality of full revenue cycle management services.
"the best ROI is a comprehensive, integrated, single-specialty solution versus a generic ‘one size fits all’ bundle."
Urgent Care is a highly competitive healthcare service to deliver, where thin margins are the norm and an innovative EHR is a must. It's critical that the software and systems support the business model, so benefits like efficient clinical workflow, easy onboarding and accelerated accurate documentation are highly valued. Managers also require specialty-specific analytics that provide meaningful insight into key practice performance indicators. Furthermore, to ask for certain specialties like Ophthalmology, Physical Therapy, Dermatology and Urgent Care to operate on the same platform is like running a race with your hands tied behind your back. From an economic standpoint, the best ROI is a comprehensive integrated, single-specialty solution versus a generic “one size fits all” bundle.
HENRI: How important are the business intelligence and analytics components of your solution to your clients?
KEN: In my opinion, EMRs that simply digitize patient encounters are going away. The whole point of an electronic medical record is to be able to safely archive, share access and
better understand the impact of the medical care you are providing your patients. When we demo our software to prospective clients, invariably it is the extensive reporting dashboard with flags and alerts, clinical pathways and embedded decision support that is one of the strongest value propositions. We have observed that front-line physicians, who are also, in many cases,
owners of the Urgent Care business itself, are looking for better access to data and insights. They want an easy interface that lets them configure and run ad-hoc and intra-month reports to minimize provider variance and optimize KPI operating metrics. They do not want to wait until the end of the month for data and they do not want to need to hire an analyst to get important insights.
HENRI: How do you tackle the operating requirements from ambulatory and hospital-affiliated operators of Urgent Care clinics in regard to supporting care coordination and managing referrals?
KEN: As you know, Urgent Care is experiencing huge secular growth. Much of that is driven by consumers who are becoming much more discriminate healthcare shoppers, both in terms of cost transparency and on-demand service. Consumers' increasing role in cost-sharing through high-deductible health plans is primarily driving this evolution. Going to hospital-based ERs for low acuity medical needs is unnecessarily expensive and getting appointments at your PCP can often be a hassle because of their limited hours and availability. These dynamics create patient volume for Urgent Care. Here again our heritage as a clinical informatics solution for Emergency Departments is a major differentiator. At Edaris Health, we absolutely know the importance of being a good partner to others—including health systems, PCPs and specialists, not to mention the patient/consumer at the center of this model. Our legacy of interfacing into large health enterprises ensures that the care provided in the Urgent Care settings that use our solutions is shared effectively within the continuum of care.
Find out more: www.cwhadvisors.com or firstname.lastname@example.org
LogixCharts is a comprehensive urgent care offering from LogixHealth which provides urgent care clinics a fully integrated, expert solution that seamlessly combines the electronic health record, practice management software and revenue cycle management services. LogixHealth's complete solution unifies all processes including, insurance contracting support, provider enrollment, patient registration, patient eligibility, clinical chart documentation, expert coding, claim submission, insurance follow-up, and self-pay collections. To learn more, contact us at email@example.com or leave a comment below.